Znova Demand & Supply Intelligence
Book Analysis →
FMCG brands lose 8-15% revenue to invisible demand

Fill rates are masking
the real demand-supply gap

Stockouts are just symptoms. The real problem: you don't know which SKUs your stores need, which products have hidden demand, or where your coverage gaps are.

Calculate Your Lost Revenue

Answer 5 quick questions to see how much you're leaving on the table

Based on your inputs, you're likely leaving

₹0 Cr

on the table annually

In a 20-minute call, we can show you exactly which SKU×store combinations are causing these losses.

See Your Exact Opportunities →

You're flying blind on demand

Sales data only shows what you sold — never what you could have sold.

📉

Low store fulfillment

Stores stock out on fast movers while slow inventory sits.

🎯

Long-tail blindness

You can't forecast slow SKUs because historical sales are unreliable.

🗺️

Coverage gaps

The right SKUs never reach the right stores — but you don't know which.

📦

Dead inventory

Stock piles up in the wrong locations while you lose sales elsewhere.

Know exactly what to stock, where, and when

We detect unmet demand, identify dead inventory, and show you precisely which SKUs to send to which stores — so you stop losing sales AND free up working capital.

Detect True Potential

Find the true potential of your SKUs that your systems miss

Quantify Lost Revenue

Calculate exactly how much you're leaving on the table

Identify Dead Stock

See which inventory is stuck and should be redistributed

Optimize Coverage

Know which stores need which SKUs for maximum fill rate

Prioritize Actions

Rank opportunities by ROI so you fix what matters most

Track Continuously

Monitor improvements and catch new gaps as they emerge

From diagnosis to continuous optimization

Start with a diagnostic to find your gaps. Expand to forecasting and planning to prevent them recurring.

Diagnostic
₹5-10L
One-time analysis

Find your gaps

  • Analyze 1 year sales data
  • Identify top 20 opportunities
  • Quantify revenue impact
Output
SKU×Store gaps with ₹ impact
Forecasting
₹15-20L
Per year

Predict demand

  • SKU×Store level forecasts
  • Weekly forecast updates
  • Prevent future gaps
Output
Demand plan by SKU×Store
Full Platform
₹25-30L
Per year

Optimize availability

  • Automated allocation recs
  • Weekly replenishment plans
  • Network optimization
Output
Weekly action plans

Start with diagnostic. Expand as you see value.

Proven with real FMCG data

Our recent proof-of-concept with a mid-sized FMCG brand uncovered:

12% Revenue in unfulfilled demand
47 High-impact SKU×store gaps

They knew they had fill rate issues. They didn't know exactly where or how much it was costing them.

Built for growing FMCG brands

This is for you if:

  • ₹100cr - ₹3,000cr+ annual revenue
  • 50-500+ active SKUs with varying demand patterns
  • Multi-location distribution (stores, distributors, warehouses)
  • Fill rates below 90% and you don't know exactly why
  • Long-tail SKUs you struggle to forecast

Ready to find your hidden revenue?

Choose your path based on where you are in your decision process

Book a Demo

See how the platform works with sample data. 15-minute walkthrough of features and capabilities.

Best if you want to understand the platform first

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Book Your Analysis

Send your sales data. We analyze overnight. 20-minute call showing YOUR actual gaps with quantified revenue impact.

Best if you want to see your specific opportunities